With over 100,000 new websites being published daily, how do you get your new site to rank on Google? The truth is, that it is a process of consistency and time, SEO and organic SEO.
How Organic SEO works:
Every year Google publishes a list of 200 recommendations to help your business rank on page 1 of the their browser . Truthfully, while most businesses do not pay close attention to this list it is very important that whomever is publishing your social posts is paying attention. Why you might inquire? Very simple, because there are things that you should not be doing…..like constantly selling your products or services…and there are many things that you should be doing!
Yes, your business is your passion and you want to grow….that is fine…how you approach that process however, is different. Your first step is to be ‘relational”….you want your audience to feel comfortable with you. You want them to trust you! People will start learning who you are via your posts…..do you have kids, or furry friends…do you dine out in your community….attend church or participate with local charities that are important to you? If you do, these are the perfect things to be posting during your week…and, they are not hard. Give a shout out to a local student who has achieved a great scholarship….or the Mom and Pop diner who makes a great breakfast. Google wants to see that you are a part of your community….NOT that all you want to do is SELL to your community.
The next step is to share information like “tips” or other knowledge that you have about your industry. Not only will your audience start to like you….but they will also start seeing you as an authority in your your business. Regardless of whether you are a Handyman, Roofer or a Landscaper…..share your knowledge to develop your relationships.
Before you know it….people will be knocking on your door, calling your business and doing business with you…simply because they like what you are sharing.
This is only one step in building out your Google ranking. Here are the keys to your Social posting:
- For all Social Platforms, you need to post 3 times per week. Make sure that you are being relational, share valuable information or a tip to help people. Once per week, share something about a product or service that you have that will help potential clients resolve a problem or fulfill a need.
- While you can post more often….continue to follow the rules of 2:1….for every two relational posts, you can post a sale or service option ( keeping it in the form of “how you can help a person” will attract more attention or tell the story of how you helped a client with a problem.) NOTE: How much time in a day do you have to look at other businesses social medias…..not much….so do not over do it and inundate people with too much!
- Have a little fun! People like humor & food and they love animals. Anytime you can work that in to sharing about your business you are building relationships.
- Lastly, if you don’t have time to build out this side or your business, then hire someone who does. This is the Organic side of how to rank your business with Google…and since 86% of the populace starts searching with Google…it is a very important part of building out your business!!