Vehicle graphics are the most affordable form of marketing/advertising to get impressions for your business. The mobilility of a vehicle enables large diverse audiences to view applied graphics. Effective graphics can range from simple door and window lettering to complete vehicle wraps as shown in the picture.
Even a complete vehicle wrap represents a cost of less than $.50 per 1000 impressions. Actual cost may be very similar to the cost of an outdoor lighted building sign. However, building signs are more about patrons locating your business and less about impressions.